Clik here to view.
The Experience – Experiential Purchasing
We have talked a lot this year in the importance of the Experience in the consumer markets industry. In one of 2015’s top trends, we discussed how important different aspects of the experience...
View ArticleClik here to view.
Top 2015 Trends Influencing the Consumer Markets Industry
From commerce to personalization to cybersecurity to the customer experience, the consumer markets industry is experiencing a huge transformation this year driven by these types of trends....
View ArticleClik here to view.
eCommerce Offline
In the past year, we have seen a lot of online stores expand into the offline realm. As everything seems to be going digital, why are ecommerce sites developing brick-and-mortar stores? For starters,...
View ArticleClik here to view.
Amazon Prime Day – Win or Bust?
Earlier this month, Amazon announced they were going to have a “Black Friday” sale on July 15th for their Amazon Prime members. Their announcement caused other retailers to quickly whip up potentially...
View ArticleClik here to view.
Let Consumers Define the Experience You Provide
Lisa McMichael, Senior User Researcher out of our Atlanta office, wrote an excellent post on our Spark blog called, “CX and software – consumers lead the experience.” In it, she outlines a topic we’ve...
View ArticleClik here to view.
Digital Transformation for Retailers (Part 1 of 5)
I recently started looking for retailers and sellers who have avoided digital technology to run their businesses. It’s not been easy. I made an appointment for a haircut, and they insisted on sending...
View ArticleClik here to view.
Digital Transformation for Retailers (Part 3 of 5): The What
Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply...
View ArticleClik here to view.
Sharing our retail success stories at NRF 2016
Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We’ve done a lot for retail companies in the past two years to plan for...
View ArticleClik here to view.
Top Trends in Consumer Markets for 2016
This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double...
View ArticleClik here to view.
#NRF16 Takeaways: How the Retail Landscape is Changing
The National Retail Federation’s annual Big Show is a visual overload of the latest and greatest retail technologies. I was fortunate to attend this year and came away with these thoughts: Retail has...
View Article